You don’t catch customers by a touchscreen, just because it is touchable. Therefore it requires a lot more and we always think about new possibilities of making an interactive presentation more attractive.
Lamborghini is a perfect example of going different ways, because they decided to build super sport cars that look like spaceships. We also search for ideas how we can show a product in an uncommon way and for that we build a dark apocalyptic environment around this aggressive looking car – perfectly fit to its hard style.
It was fun to redesigning our very first presentation and by adding more details and some new features such as “intelligent” interfaces that only pop up and show information when you are in the right angle. You don’t have to click or touch anything. We also programmed new shaders to improve our look i.e. DOF, bloom, lens flares, car paint and realtime shadows/ ambient occlusion.
This presentation is a mixture of craziness, creativity and the idea of showing a great car in a playful manner. Sometimes you have to kick over the traces!
More on: on.be.net/1s3dXvw